BEAUTY + SIMPLICITY
We seek to provide a product line that brings out the natural complexion and elegance of every client while maintaining a simple routine. Our approach accentuates an active, modern lifestyle while emphasizing the beautiful features of every individual. Our focus on local, Canadian sourcing and mindful ingredients provides our clientele with a product they can feel good about.
You don’t need a ton of products…you just need a few of the right staples fit for you.
SHOP THE FULL COLLECTION

OUR VALUES
Made in Canada | Paraben & Gluten-Free | Vegan & Cruelty-Free.

FOUNDER + CREATOR
Tira Hummelle is the face and creative vision behind the Editorial, Simply Tira. Tira strives for maintaining a classic, minimalistic approach to beauty and fashion. Her goal has been to create a product line that reflects this perspective and that can be shared with others.
“Sometimes, less is best.
Minimalism.
That’s how I would like to describe my style.”