BEAUTY + SIMPLICITY

We believe in the power of minimalism, embracing individuality while providing effortless solutions that enhance your natural beauty. This season, let your confidence and authenticity shine through a refined, uncomplicated approach to self-care—because less really is more.

Minimal Makeup. Maximum Impact.

Hydrating Formulas | Simplified Ingredients | Effortless Beauty

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Our Values

Made in Canada | Paraben & Gluten-Free | Vegan & Cruelty-Free.

  • RESPONSIBLE APPROACH

    Canadian Made

  • SHIPPED FREE

    Canadian Orders Above $60

  • SHIPPED IN 2-3 DAYS

    And Packaged With Love

  • PERSONALIZED EXPERIENCE

    Free Consultations Via Email

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Founder + Creator

Tira Hummelle is the face and creative vision behind the Editorial, Simply Tira.  Tira strives for maintaining a classic, minimalistic approach to beauty and fashion.  Her goal has been to create a product line that reflects this perspective and that can be shared with others.

 

“Sometimes, less is best. 

Minimalism. 

That’s how I would like to describe my style.” 

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WHAT PEOPLE ARE SAYING ABOUT US

  • Maryam Ghaffar

    "The BB Cream is my favourite product from this brand. After applying, my skin doesn't look cakey and yet it covers a lot of my discolouration. The formula feels amazing and the best part is, it's scent free. I never used to wear any foundation or BB Cream before, but that changed with Simply You's BB Cream."

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  • Grace Petovello

    "I tried my first Simply You liquid lip stain and a gloss and I'm really impressed! I love the texture of the products. The stain is creamy and the gloss isn't too sticky, really wearable! Both products are easy to use and blend with other lip products. I find that the lip stain is one of my longer lasting products in my makeup routine. I would definitely purchase more from Simply You!"

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  • Anabelle Munyezamu

    "Simply You's lipsticks look beautiful on, feel hydrating, and stays in place for hours! The neutral shades are perfect for everyday wear. The lip glosses look great too; they're super pigmented and glossy without being sticky! Simply You being vegan and cruelty-free makes me even more excited to shop with this brand."

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