BEAUTY + SIMPLICITY
We believe in the power of minimalism, embracing individuality while providing effortless solutions that enhance your natural beauty. This season, let your confidence and authenticity shine through a refined, uncomplicated approach to self-care—because less really is more.
SHOP THE COLLECTION
Our Values
Made in Canada | Paraben & Gluten-Free | Vegan & Cruelty-Free.
Founder + Creator
Tira Hummelle is the face and creative vision behind the Editorial, Simply Tira. Tira strives for maintaining a classic, minimalistic approach to beauty and fashion. Her goal has been to create a product line that reflects this perspective and that can be shared with others.
“Sometimes, less is best.
Minimalism.
That’s how I would like to describe my style.”